What Snail Mucus Says About Beauty Trends - Wall Street Journal

The beauty business is getting another makeover from Asia. This time the trendsetting markets of Japan and Korea are focusing on age, or the illusion of youth, rather than beauty. While western women wait until they spot a few lines before using antiaging products, in Asia, 80% of women under 20 have started an antiaging regimen.

Given their age, it is hard to know whether the antiaging products will make them look younger and whether they actually want to look like their teenage selves. But the women are still seeking “fairly...



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